Direct Mail Communications Summary - Comparison Tab

The following fields are available on the Comparison Criteria panel.

From Previous Date: Enter the beginning date in a range of dates previous to the current date range entered in the From Current Date field and the To Current Date field. When this field is accessed, a calendar displays, where a date can be selected. The date range cannot exceed 92 days.

Note - The beginning date in a date range immediately preceding and matching the current date range in length is automatically entered, but can be changed.

To Previous Date: Enter the ending date in a range of dates previous to the current date range entered in the From Current Date field and the To Current Date field. When this field is accessed, a calendar displays, where a date can be selected. The date range cannot exceed 92 days.

Note - The ending date in a date range immediately preceding and matching the current date range in length is automatically entered, but can be changed.

From Current Date: Enter the beginning date in a range of dates following the previous date range entered in the From Previous Date field and the To Previous Date field. When this field is accessed, a calendar displays, where a date can be selected. The date range cannot exceed 92 days.

Note - The beginning date in the range of dates for which the report was originally requested in the Report Criteria panel displays, but can be changed.

To Current Date: Enter the ending date in a range of dates following the previous date range entered in the From Previous Date field and the To Previous Date field. When this field is accessed, a calendar displays, where a date can be selected. The date range cannot exceed 92 days.

Note - The ending date in the range of dates for which the report was originally requested in the Report Criteria panel displays, but can be changed.

The following items are available on the Interaction Results panel.

Interaction Results: The following information about direct mail campaigns displays in this column.

% Change: The difference between results for the current and previous date ranges displays as a percentage. If the value for the current date range is larger, the percentage is positive. If the value for the previous date range is larger, the percentage is negative and displays in red text.

The following items are available on the Sold Matches Results panel.

Sold Match Results: The following information about sold matches generated from direct mail campaigns displays in this column.

% Change: The difference between results for the current and previous date ranges displays as a percentage. If the value for the current date range is larger, the percentage is positive. If the value for the previous date range is larger, the percentage is negative and displays in red text.

The following items are available on the Customer Type panel.

Customer Type: The type of customer displays.

The following types of customers can display.

• Other Customers. These customers have no previous sales or service history with the dealership; however, they purchased vehicles during the report time frame.
• Repeat Sales. These customers have sales history with the dealership and purchased vehicles during the report time frame.
• Service to Sales. These customers have service history but no previous sales history with the dealership; however, they purchased vehicles during the report time frame.

Total Sold Matches: (Link) The number of sold matches associated with the corresponding customer type during the corresponding date range displays. Click this link to display the Detailed Results window, where details of the transactions can be reviewed.

% Change: The difference between results for the current and previous date ranges displays as a percentage. If the value for the current date range is larger, the percentage is positive. If the value for the previous date range is larger, the percentage is negative and displays in red text.

The following items are available on the Pay Type panel.

Pay Type: The type of vehicle deal, such as Finance or Lease, displays.

Total Sold Matches: (Link) The number of sold matches associated with the corresponding pay type during the corresponding date range displays. Click this link to display the Detailed Results window, where details of the transactions can be reviewed.

% Change: The difference between results for the current and previous date ranges displays as a percentage. If the value for the current date range is larger, the percentage is positive. If the value for the previous date range is larger, the percentage is negative and displays in red text.

The following items are available on the Interaction Type panel.

Interaction Type: The type of customer interaction associated with the direct mailing displays. Customer interactions occur when employees communicate with customers, such as during service appointments or sales campaigns.

Total Interactions Sent: The number of direct mail pieces sent during the corresponding date range displays.

Total Sold Matches: (Link) The number of sold matches associated with the corresponding interaction type during the corresponding date range displays. Click this link to display the Detailed Results window, where details of the transactions can be reviewed.

Total Gross: The gross profit displays for sold matches associated with the corresponding interaction type during the corresponding date range.

Total Revenue: The revenue generated from sold matches associated with the corresponding interaction type during the corresponding date range displays.

% Change: The difference between results for the current and previous date ranges displays as a percentage. If the value for the current date range is larger, the percentage is positive. If the value for the previous date range is larger, the percentage is negative and displays in red text.

The following items are available in the Vehicle Sales Type panel.

Vehicle Sales Type: The category of vehicle sold, such as New or Used, displays.

Total Sold Matches: (Link) The number of sold matches associated with the corresponding vehicle sales type during the corresponding date range displays. Click this link to display the Detailed Results window, where details of the transactions can be reviewed.

% Change: The difference between results for the current and previous date ranges displays as a percentage. If the value for the current date range is larger, the percentage is positive. If the value for the previous date range is larger, the percentage is negative and displays in red text.

The following items are available in the Vehicle Acquisition Type panel.

Vehicle Acquisition Type: The source of the received vehicle, such as Xtream Buy Back or Xtream Trade-In, displays.

Total Acquisition Matches: (Link) The total number of received vehicles for the corresponding source during the corresponding date range displays. Click this link to display the Detailed Results window, where details of the transactions can be reviewed.

% Change: The difference between results for the current and previous date ranges displays as a percentage. If the value for the current date range is larger, the percentage is positive. If the value for the previous date range is larger, the percentage is negative and displays in red text.

The following items are available in the Top 5 Vehicle Models Sold panel.

Top 5 Vehicle Models Sold: The category of vehicle sold, such as New or Used, displays.

Previous Range: The five best selling vehicle models during the previous date range for the corresponding vehicle category display.

Current Range: The five best selling vehicle models during the current date range for the corresponding vehicle category display.